Module 1
Defining you - The most important aspect to determine what workshops you should host is knowing who you are and what you can do that's different from others.
Developing your voice and tone - Learn how to hit the right note for your message
Identifying your potential audience - Once you know who you are, it's easier to determine your best audience.
Discovering how you stimulate your creativity - Ideas for workshops are a product of our creativity and it's essential to know how you create - learn what type of creator you are.
Picking a topic – What makes a good one, how specific should you be and how can you make it unique so that it fits the attendees?
Module 2
Technology requirements - From simple to more sophisticated to fit your needs and budget
Web requirements - What do you need to have and how to use it to its best advantage
Email and sales tools requirements - What's the minimum needed for marketing and reaching your attendees plus upgrading when needed
Membership site - What can it do for you, and when is it time to have one, if ever
Determining what you need for the lowest cost - How to determine the basics and the best add-ons that can increase client attendance
Special health and food safety information for online cooking classes (and offline) - Learn the considerations for teaching people about working with food in their homes or serving foods to attendees (should you also do offline)
Module 3
Planning the workshop layout - How to structure event to be effective
Experiential learning - Creating activities for involving online attendees that increase their experience and strengthen the information you're presenting
Planning the other workshop elements – What materials you need and how to prepare them simply
Costing and pricing - Implementing a proper costing model plus how to determine the price accurately
Supporting attendees after the workshop - Learning how to engage the attendees after the workshop, which is essential for building your business
Adding cooking classes and food demos online to your workshops - How to organize and structure these for the best attendee experience
Module 4
Marketing strategy - What's best for you? Not all marketing strategies fit you and what you're trying to convey so learn how to decide
Your best message - Determining the best minimal message for what you do allows you to reach more people
Learning to create engaging content - What does "engaging" really mean? Learn how you determine yours
Social media overview - Determining what is right for you
Who do you know - Networking and getting referrals
Includes replay of Live Marketing Webinar
Plus:
- All notes and exercise materials included
- Ongoing support via email or in our active Facebook group: Mastering Online Workshops
- Bi-monthly live online meetings for all topics you may have (not just workshops)