Writing To Engage

If you want to attract people to you –  
 

Tell Your Stories... 

 

What’s your story?
 
It’s all the game-changing experiences and information that have made a difference in your life and work.  

It's all the recipes, exercises, tips, and materials you've collected.

It’s what your audience needs and wants to hear.

No one told us that marketing ourselves would be the most difficult thing we'd have to do


You learn to do everything you're told in order to find your target audience

You write the emails and social media posts that 
experts say you should write

And then...

1. You don't get a good response

2. People are not signing up to work with you

3. You don't feel the material really represents you but you're afraid to do        something different

4. Sometimes you have no clue as to what you should write or say

5. You're frustrated because you have solutions people need but you're just not reaching them

6. And you're stumped how to express to your audience what you really want them to know, including who you are

The truth is you're unique and your stories will have the most power to reach others... but only you can tell them.

Knowing how to write your stories 
is your biggest asset
Your stories are specific and will mean something to the people who hear or read them

It doesn't mean you're exposing more than you wish - you're telling specific information that makes sense to others - things that help

That's good news for you and your potential clients

#1 Mistake

  You don't use the stories you have that let people know you understand them
 
Too often, wellness professionals talk generically about health information  

How many times do people really need to read "Tips to add fruits and vegetables to your daily diet"?

This does not help them understand a solution for them - it's just words to them

What does make a difference?

Hearing your stories or your clients' stories and the circumstances that created those moments where you put a piece of the puzzle together and solved a problem

And it doesn't have to be a people story. It can be an analogy. Or a piece of information you discovered that could mean something to potential clients such as new research. It just has to be written in a way that's relatable.

Stories are also used in cookbooks and are the perfect way to create a desire to try recipes and allow readers to get to know you


Understanding The Best Way to Tell Your Stories 
Will Attract More Clients To You

Hi I’m Lorene Sauro, RHN. I’m not a natural writer and I struggled. Over the years, I've written articles for publications, books and many email sales letters and sales pages. I learned to express what I needed to convey to reach people in my own voice. It wasn't easy, but I've developed a strategy that helps me decide what to write and what to share. Different stories have a purpose for different aspects of what I do, including the books I write. Now I want to share this with you.  

Plus, joining me is my colleague, Helen Blanchard, RHN. Helen has taken her previous work experience as both a corporate paralegal and an education program assistant and combined this with her training as a holistic nutrition professional. She now proofreads and edits holistic material. Helen speaks your language and is looking forward to sharing her editing and proofreading expertise with you at each of the sessions.
Share Your Puzzle Pieces And How You Discovered Them
Think about this. 

When you tell a story, it makes an impression on the audience.

Clients like this...

It creates an emotional response because they can relate to you. And you can relate to them.

It doesn't matter what you're writing. Any form of communication requires stories—even videos, books and cookbooks.


Introducing: The Art Of Writing Engaging Content

 Program Includes: 

4 recorded sessions explaining the concepts you need and enjoyable examples to help you learn (14+ hours of content)

1 short assignment for each session 

Exercises and discussion during each session to help you create your stories

Practical application of the information presented that you'll be able to use on an ongoing basis 

Handouts to reinforce the tips to help you write with easy-to-follow information

Facebook group like-minded colleagues for ongoing support

Upon Completion Of The Program, You'll Be Able To :
Have a list of potential story topics to use to make your case and engage potential clients and/or any target audience in many different applications
Understand how to write your stories to convey what clients need to hear
Have steps to create compelling features and benefits and steps to avoid common mistakes
Know how to take this information and write better recipes that engage more interest
Feel confident about what your stories mean

Know how to use your stories for multiple purposes such as social media, blog posts, emails, sales pages, books, cookbooks, and presentations

Finally understand how to show the real you that people will want to know and work with
Think About How You'll Be Able To Use This Information And Your New Skills To Promote Yourself

- You'll always be able to sincerely convey the point you want to make without sounding salesy

- You'll connect with clients in a manner that they like best with information that makes sense to them

- You'll understand how to construct a story that reaches people and know that it will get the attention of your target audience

- And you'll be able to take this information and use it to create anything you like, including a cookbook or other type of wellness book. And it will truly represent who you are, what you know and how it can help others

What Does This Mean For The Client?
Potential clients will finally be able to hear and read information that means something to them

They won't be confused anymore, wondering if you're the right practitioner for them

They'll know they've found a true collaborator to help them solve their issues

They'll feel empowered and excited to work with you




Think About What This Gives You 

  •  Assurance that you'll be in charge of what you want your clients to know 
  •  More confidence because you'll be speaking and writing the real stories of your journey as a wellness professional 
  •  A growing business with clients who trust you because they know where you're coming from


 This is not about just one story—you have many stories.

The Art Of Writing Engaging Content Program will help you understand how many stories you have, how to write them and how to use them to engage your audience. But it starts with writing one story and learning how to use it for more than one purpose.


The Art Of Writing Engaging Content Program Outline
 

Session 1 

Assignment 1: Make a list of all your stories. Login to download the assignment and watch the instruction video.  This assignment will be used in session 1. 

Session 1: Discussion of your stories, using them as a lead, how to decide what to use and how to write a story to be engaging. Includes how to use punctuation and other aspects of writing to have your message reach your audience. Includes tips for writing for clarity and simplicity. Exercise to examine specific examples of stories included.

Session 3

Assignment 3: Work on features and benefits for your story. 

Session 3: Discussion of the assignment. Plus, how to take your story and break it into different versions or parts for more than one purpose such as social media, emails, blog posts sales pages, and subject lines. Includes suggestions for spotting common errors. Plus, conscious language: words to never use to avoid offending. We discuss how to speak for the health market today.

Session 2 

Assignment 2: Write your first story based on information from session 1. 

Session 2: Discussion of your stories, how to develop more stories. Going beyond the lead story to continue the conversation. We’ll discuss the difference between headlines, titles, captions and subject lines. Understanding the difference between features and benefits and how you use stories to make the case for your services, programs, workshops or products. Includes tips for editing your content. 

Session 4

Assignment 4: Break your story into parts for different purposes. 

Session 4: Discussion of the assignment. Plus, discussion of professional email which requires a different tone. In this session, we'll discuss how to take concepts you want to convey with clarity and the right formality to open doors in the corporate world, with practitioners for referral and other proposal ideas you may have. Helpful for all types of proposals.


 You Can  Start Today To Express The Real You.

The Art Of Writing Engaging Content - Full Payment


Special Pricing
$177

Regular Price: $297

The Art Of Writing Engaging Content - Easy Pay


Special Pricing
2 x $97

Regular Price: 2 x $167

"Lorene always provides a vast amount of knowledge in an easily digestible way.  The information that Lorene provides have been life changing for me and  many of my clients, making the course materials invaluable!   My practice has absolutely bloomed! Thank you Lorene."   
- Jennifer Lloyd, RHN, CHHC 

"I really enjoyed Helen and  Lorene's Art of Writing Engaging Content online course! There is so much powerful information in there. What we say in all our copy, from our websites to our social media posts, to advertising our offerings is so important. More than ever it made me realize how important storytelling is. Facts tell, stories sell! It's so easy for us to list off the things that we do, but making it truly attractive to the client is what Lorene and Helen will help you with! They really cares about helping you get your stories out there in the most compelling way!"   - Karen Porter, RHN

"I always thought I wasn't a good writer. The Art of Writing Engaging Content helped me understand how to write better in general and with stories. Very useful information in the workshop and also the additional handouts when we log in to the member area. I have new confidence in my writing. Lorene and Helen are kind and supportive." - Melanie Cornacchia, RHN
 "Lorene is an amazing resource for all wellness professionals! Not only is she a wealth of experience and knowledge – but she thoughtfully and generously shares her wisdom with everyone in her community to help us get in touch with our purpose and reach our goals. I really wish she had been available to me when I first graduated 7 1/2 years ago!!" 
- Glenda Britton, RHN
"I have taken several of Lorene’s workshops and programs, and she never disappoints!  What impresses me the most is her willingness to continually dig deep into the latest research to understand what we need for our profession. And then she distills this down and skillfully presents it so that as practitioners we have a clear grasp of the subject matter, and can in turn then educate and advise our clients with sound, fact-based information and protocols. Highly recommended!"  - Peg McPhedran, RHN 
 "Lorene is such a wealth of knowledge. Her neutral, informative, evidence based approach gives practitioners exactly the information they need to serve their clients the best. Her workshops are no different. I feel much more confident in understanding the role it can play in helping clients and how it fits into our scope".  
- Danielle Senkerik, CHNC 
"I hesitated buying other programs out there but I purchased Lorene's programs, confident that the information would be the most relevant and up to date. Lorene has been an invaluable mentor and teacher. I have learned, and continue to learn so much from her. She is always available and active in her support and the best resource to help me better serve my clients." 
- Joanne Lapierre, RHN
 “I have taken several of Lorene Sauro’s programs. It has had a profound effect on the way that I deal with clients in practice. She includes practical business modules for client marketing strategies and program development to aid practitioners in applying what she teaches in her courses. I highly recommend her programs to practitioners of all levels and experience.”
 - Cathy Biase BSc., RHN, CPCC  
“Lorene has helped me personally and professionally. I have been able to bring the philosophy of using my words to my clients and it has helped me help them far more effectively. The materials she provides in her programs have be so useful to my clients. It's saved me hours of time. Thanks Lorene! You’re a rare gem”  
- Marina Silverio, RHN  
“Lorene has been my go-to person for nutrition information since I was a student. She is a trusted colleague and we have worked together on numerous projects and programs. I am always amazed at the information she has roaming around in her head and the detail she brings to her programs. Her DFYs are beautiful and professional. She is a lot of fun and truly supportive to everyone she works with". 
- Lori Kennedy, RHN  

Frequently Asked Questions 


1. Can I start right now?

Yes, you can start now the Art of Writing Engaging Content. Assignment 1 is ready for you. It is simple to do and won't take very long. The assignments is discussed in Session 1. 

2. How time-consuming are the assignments?

Each one can be done in 30 minutes to an hour. You can take more time if you want. They are designed to help you with what we'll be doing in the sessions.

3. Are the assignments stand-alone?

No. Each assignment is linked to the next so that you're building your knowledge as you go. 

4. Can I do this at my own pace? 

Yes. You can do this at your own pace and just listen to the recorded sessions. All information and recordings is stored in the Members Area for the program, and you'll receive the login information when you register.

5. Is there ongoing support?

Yes, you may ask questions in the Facebook Group any time and receive the support from Helen, the other members and myself. You can also email me anytime.

6. What is the refund policy?

You can receive a refund if requested within 10 days of purchase.